The challenge was to develop the visual identity for Lore Romero, a writer who offers lectures and workshops based on her book, in a way that authentically reflected who she is and what she aims to convey. It was necessary to create a personal brand that communicated her personality, professionalism, and the inspiring message of her work.
OUR APPROACH
We created a visual identity that captures the essence of Lore Romero and her unique style. We carefully selected typography, colors, and graphic elements that convey approachability, professionalism, and authenticity, aligning with her voice as a speaker and author. The resulting brand serves as a reflection of her personality and purpose, enabling her audience to connect with her more directly and memorably. The personal brand strengthens her presence both at events and across digital platforms, projecting consistency and authenticity in every interaction.
