M&T POWER CLEANING
THE CHALLENGE
The challenge was to position M&T Power Cleaning as a formal and trustworthy company in the cleaning industry, serving homes, small businesses, and corporate clients. The brand needed to project greater professionalism, as it lacked consistency in its products, uniforms, and transportation, making it difficult to convey reliability and a strong presence in the area where they operate in New York State.
OUR APPROACH
We created a cohesive brand identity that reflects professionalism and trust. We designed uniforms, products, and transportation vehicles with a unified visual image, strengthening their presence within the local community. In addition, we developed communication materials that reinforced their commitment to quality and reliability in every service. The result was a transformation that allowed M&T Power Cleaning to stand out in the market, projecting the professionalism and trustworthiness needed to attract more clients in the New York region.
