The challenge was to clearly communicate that Siervos Socios International is based in Mexico while unifying its identity with the same ministry in the United States. The main goal was to showcase the work they have accomplished over the years, as well as the ongoing impact of equipping people in rural and marginalized areas with education and training.
OUR APPROACH
We developed a branding strategy that reinforced the connection between both branches of the ministry, integrating visual elements that conveyed unity and consistency. We created a design that reflects both the cultural identity of Mexico and the shared global mission, highlighting their commitment to training and community development. In addition, we modernized their digital presence, communicating the scope of their work in a clearer and more engaging way while incorporating visuals that illustrate the real impact on communities. The result was a strengthened and unified identity that builds trust and reaffirms the ministry’s transformative purpose.
