KAIROS
THE CHALLENGE
We faced an inspiring challenge in renewing the branding for KAIROS, a missionary ministry in the Sierra de Zongolica, Veracruz, Mexico. Our task was to accurately and impactfully communicate the valuable work being done in this place: church planting, childcare, and Bible translation into the local dialect. The main challenge was conveying the complexity and breadth of the ministry's activities in a visually appealing branding.
OUR APPROACH
We collaborated closely to understand their values and work dimensions, developing branding that spanned from church planting to childcare and Bible translation. In the design, we balanced missionary seriousness with authenticity, incorporating visual elements that reflected cultural richness and spiritual significance. We achieved a complete overhaul that modernized the image and communicated the breadth of the ministry's work.
