We faced the challenge of effectively communicating what Medina Insulation Corp., does and highlighting that it is a woman-led company. The existing website was very flat, lacked movement and dynamism, and used the wrong typography, which did not adequately reflect the professionalism and leadership of the company.


We tackled the challenge with a comprehensive approach, starting by understanding Medina Insulation's vision and values. We developed a branding strategy that highlighted the female leadership and expertise in insulation. We enhanced the website by incorporating dynamic elements and appropriate typography that conveyed modernity and professionalism. The new website design included animated photos, certifications, and visually appealing content that clearly explained the insulation services. The complete transformation not only revitalized the company's image but also increased engagement and recognition of Medina Insulation Corp., as an innovative, woman-led company in its sector.