Bethesda House


We undertook the challenge of revamping the image of Bethesda House, where the mission is to recharge and strengthen Christian leaders. Despite this beautiful vision, the branding and website did not adequately reflect the essence of the place. The central challenge was to translate Mark and Pam Taft's vision into branding and a website that authentically conveyed the peace and rest offered, collaborating closely to understand their core values and the desired experience for visitors.


We developed a branding that conveys serenity and calmness, with soft colors and visual elements reflecting the peaceful atmosphere of Bethesda house. The website became a digital oasis, offering an intuitive experience highlighting the essence of Bethesda House. The complete transformation effectively communicates the peace and rest offered, creating an attractive digital presence and inviting Christian leaders to immerse themselves in an authentic space of renewal and rest.