We faced an unique challenge in rebranding Unidos en Misión México, which, despite being linked to United World Mission, sought to project its own visual identity and reflect the cultural richness of Mexico through its branding. The main challenge was to communicate the unity between both mission agencies while preserving the essence of United World Mission and incorporating the distinctive touch of Mexico.
OUR APPROACH
We collaborated closely to merge their global identity with visual elements that captured the essence of Mexico. We developed a cohesive branding that incorporated colors and symbols representative of Mexican culture. On the website, we created an interactive experience highlighting specific projects from each location, fostering a deeper connection. On social media, we balanced global and local identity, emphasizing the impact on the international community.
